For DMOs, and everyone they market.

UGC for destinations. And the businesses that make them.

Find the best photos and videos of your place. Get permission. Use them everywhere. Then share them with the businesses who earned them.

Switch for free Book a call with Matthew

$2,400 USD a year. Switching from CrowdRiff is free.

↑ yes, the price is right there.

Fall colours in Algonquin Park
Algonquin ParkYes on file
A visitor video of paddling past a sea stackTikTok · 0:21
Flowerpot BayYes on file
A handful of fresh strawberries
Strawberry seasonYes on file
Riverside buildings in Elora
Elora→ The Millrace Inn
A Parkbus group apple picking at an orchard
Apple picking→ Hilltop Orchards
A visitor video flying over a lakeside boardwalkReels · 0:14
The boardwalkYes on file

Photos and clips. Each with a yes on file. Shared with the businesses in them ↑

Stop paying five figures for free photos.

Hey there—

Here’s something that bugs me.

Every day, visitors post thousands of beautiful photos of your destination. For free. Because they had a great time.

Then a DMO pays a software company $10,000 or more a year to ask permission to use them.

Sit with that for a second. The photos are free. The permission is a comment reply. The bill is five figures.

That money comes from somewhere. Usually from the same budget meant to promote the places visitors fell in love with. The bakery. The outfitter. The inn with the good porch.

And here’s the worse part. Those businesses rarely see the photos. The library sits with the DMO. The galleries sit on the DMO’s website. Meanwhile the outfitter is still shooting on a cracked phone or paying for stock.

That’s backwards. A destination isn’t a website. It’s a few hundred businesses doing good work. The photos people take of those businesses should help those businesses.

So we built ShareWhere. It does the job for a fraction of the price, and it puts the photos where they do the most good.

Matthew’s signature
Matthew Thomas
Founder, ShareWhere

What’s wrong with the way it works now

If you work at a DMO, you’ve probably lived some version of this.

  1. First

    You need good photos.

    Your website needs real visitor photos, not stock. Someone says everyone uses CrowdRiff. It’s built for big teams and you’re one or two people, but you go find out what it costs.

  2. Then

    It eats your budget.

    There’s no price on the website, just a demo and a quote. Often it’s five figures a year, for photos visitors posted for free. That’s marketing money that could have promoted your member businesses.

  3. Meanwhile

    The businesses get nothing.

    Down the street, the outfitter in half those photos is still shooting on a cracked phone. Your best marketing serves one organization instead of the hundreds that make this place worth visiting.

There’s a better way. ↓

How it works

Four steps to become a DMO hero.

  1. 1

    Find.

    We pull public posts tagged at your destination, from Instagram and TikTok. AI sorts them by place, season and activity, so the good stuff rises to the top.

  2. 2

    Ask.

    One click sends a friendly permission request. The creator replies yes. We keep the record: who agreed, when, and to what.

  3. 3

    Use.

    Drop galleries on your website. Build a feed of visitor videos. Download for social, print and ads. Every photo carries its creator’s credit.

  4. 4

    Share.

    The permission covers your member businesses too. The inn gets the photos of the inn. The outfitter gets the paddlers. The bakery gets the croissant someone couldn’t stop photographing. Each one gets a gallery for its own website, too.

Every business gets its own library.

A simple page with the cleared photos of their place, ready to post. No training session. They don’t pay a cent. You do, and it’s still a fraction of what you pay now.

It makes the DMO look good where it counts. Your members see the value of their membership every time they open their library. Their profile goes up. So does the destination’s.

And here’s the bit they’ll love…

A gallery for their website, too.

You get photo galleries for your website. So does every member business. Each one gets a gallery of its own cleared photos to drop on its website with one line of code.

It fills up as new photos come in, and every photo carries its creator’s credit. They can still download any photo for social, email or print.

<script src="https://sharewhere.co/embed.js"
  data-library="parkbus"></script>

New: video, too.

Clips die on TikTok in a day. On your site, they live.

Visitors shoot thousands of little videos of your place every year. The gorge at golden hour. The first bite at the market. Someone’s grandmother in a canoe for the first time. They’re the best marketing you’ll ever get, and they vanish from the feed in 24 hours.

You’re the one with the standing to ask for them. ShareWhere does the asking, keeps the yes on file, and turns the clips into a Watch page: a swipeable feed of real visitor moments, newest first, with every creator’s name on it. Your site becomes the place those moments live. Your members get them too.

  • People trust it. A visitor’s 20 seconds says more than any ad, because it isn’t one.
  • It keeps itself fresh. Every new yes lands in the feed on its own. Your site always shows this season.
  • It costs nothing to make. No shoot, no editor, no agency. Your visitors already made it. You just asked.

And the inn gets the clips of the inn. →

One price. Right here on the website. Imagine that.

No demo required to find out what it costs.

$2,400
USD a year,
per destination

Paying $10,000 or more now? That’s at least $7,600 a year back in your budget.

  • Find, ask, use: the whole permission workflow
  • Libraries for your member businesses, included
  • Website galleries for you and every member business
  • A free move from CrowdRiff
Switch for free

That’s it. That’s the price.

Switch from CrowdRiff for free.

We do the moving. You don’t lose a single yes you’ve already earned.

  1. 1Tell us when your current contract ends.
  2. 2We move your library: photos, credits and permission records.
  3. 3We rebuild your website galleries.
  4. 4You’re moved before your renewal date.
Start your switch

Questions people ask

Is it legal to use photos from Instagram?

Only with permission. That’s the whole point. Every photo in ShareWhere has the creator’s yes on file.

Does it do TikTok?

Yes. Photos and clips from Instagram and TikTok. On TikTok the ask is a comment you post yourself; we keep the proof the same way.

What do creators get?

Credit and a link, every time their photo is used, by you or by a business.

Why is it so cheap?

It isn’t cheap. The other way is expensive. Running this doesn’t cost $10,000 a year, so we don’t charge it.

Who’s behind this?

People who have worked in Canadian tourism for more than a decade, and got tired of watching good marketing money go to software instead of places.

Matthew

Rather see it first?

Book a call with Matthew to see it.

He’ll walk you through ShareWhere and answer your questions. No pitch deck, no pressure.

Book a call with Matthew

Photos of a place shouldn’t cost a place this much.

Switch for free

We’ll do the moving.